Friday, June 22, 2012

The 49 Bits of Booze Jargon Every Drinker Needs To Know

Jargon is technology. Language was created for communication, and sharing a set of slang makes it all the more efficient. A drink order to a bartender needs to be a particularly quick and clear statement. If not, you're going to look like a novice, and you're not going to get the drink you want. And the booze snobs will rub it in your face.

So learn these fundamentals of the saloon lexicon. You'll look like a smart, sophisticated drinker, and more importantly, your libation will be served the way you want it.

Saturday, June 9, 2012

What You Need to Know About Global Booze Trends


Across the globe, liquor is still a local game.

Global brands account for only 60 of the top 180 booze brands, according to the latest annual ranking of liquor brands that have sold at least 1 million 9-litre cases by Drinks International and Euromonitor International.

Monday, June 4, 2012

Social Drinking After 50: The Risks Of Becoming An 'Almost' Alcoholic

As we age, alcohol affects us differently and social drinking can become problem drinking.

A lot of people, including many health care professionals, believe the world is made up only of alcoholics and nonalcoholics. But our research shows us that there is another group. These people are not alcoholics, although they may experience some of the symptoms that alcoholics typically report. They drink regularly, but may not realize that some of their physical or emotional concerns are connected to their alcohol consumption. These are the "almost alcoholics," and while anyone can become one, middle-aged and older adults are especially at risk of joining the group.

Tuesday, April 10, 2012

7 Ways Alcohol Is Good For You

man holding red wine in a glass at a bar.jpg
We always read stuff in the news about all the stupid things people do when they’re drunk. Your local paper may even have a few DUIs in the police blotter. But did you know alcohol actually has some health benefits? Despite all the horrible things hooch does to your body, sometimes it can actually be good for you.
Before discussing the upsides of alcohol, though, we need to make it plentifully clear that this is not an excuse to pour an entire bottle of wine down your throat, drive blind-drunk across town and kill an entire family with your car in the process. The key to reaping the advantages of booze is moderation, but even modest drinking can still result in damage to various organs. Chug with care, readers.
Below are seven ways alcohol is good for you.

Saturday, March 31, 2012

Shaken or Stirred: Which Gets You Drunker? A Scientific Exploration

Some bartenders have a chip on their shoulders when it comes cocktails. Shaking waters it down, they say. Stirring is better. James Bond is a pussy.
We wondered—what's the scientific difference? Does one way or the other produce a pour that's more warm or watery? Do the fluid dynamics in the darkness of a shaker lead to other intangibles that make our favorite drinks so delicious? Prepare to have your faith shaken, because we have reached some stirring conclusions.
It's Friday afternoon, you've made it through the long week, and it's time for Happy Hour. Gizmodo's weekly cocktail column is a bottomless bottle of innovation, science, and alcohol. "No, Mr. Bond, I expect you to drink."

The Question

What inebriates better: a cocktail that is shaken or stirred?

The Methodology

We've seen subjective tests of the shaken vs. stirred debate before—the Mythbusters confirmed that you can taste the difference. But is that due to temperature, alcohol by volume (ABV), or something else? What about all those ice chips you see in a shaken drink—do they matter?
We began the test by measuring all the ingredients by weight, starting with the ice. Different sized ice cubes have larger or smaller surface areas, and thus melt differently. So we made 14 identical ice cubes in the same tray, each using exactly 25 grams of water.
For the alcohol, I measured out 70 grams of terrible, cheap, 80-proof vodka (40 percent ABV). A digital thermometer indicated the vodka's temperature to be 73 degrees Fahrenheit.
To calculate the contents of the shaken and stirred samples, we used a digital scale to measure how much water weight the solution gained, and a distilling hydrometer—called a Proof and Tralle Hydrometer—to measure proof. This thing is pretty cool: It floats in a vial of liquid, with preset levels corresponding to the solution's ABV. We tested the hydrometer's accuracy by checking still water, then uncut Georgi vodka, and it dialed up dead-on measurements of 0 proof and 80 proof, respectively. Excellent.

The Experiment

To create solution A, our shaken sample, we poured 70 grams of vodka (just under 2.5 fluid ounces) into a standard metal cocktail shaker. We added five 25 gram ice cubes all at once, slammed on the lid and shook the hell out of it for a stopwatch-timed 30 seconds. We immediately strained the drink into a dry, room temperature glass and inserted a digital thermometer. We set the drink aside, covered it, and allowed it to get back to room temperature for an accurate hydrometer reading. Then, to the scale for a weight check. To make the stirred solution B, we repeated the previous steps—70 grams of vodka, five 25 gram ice cubes—and then gently but thoroughly stirred with a long spoon for 30 seconds. The drink was strained into a separate, identical glass, then checked for temperature, proof, and weight.

The Results

• Temperature: This was the first dramatic difference. The shaken drink dropped down to a frosty 29 degrees F, whereas the stirred cocktail measured only 38.1 degrees. The ice cubes couldn't have transferred all that heat without melting and therefore diluting the solution. Time for a weigh-in.
• Weight: Both solutions started at exactly 70 grams of pure vodka. After stirring the liquor with the ice cubes, solution B gained 16 grams of water weight, coming in at 86 grams. That sounds significant, until it is compared to the weight of shaken solution A: 116 grams! It gained a whopping 46 grams—more than half its original weight—from trace amounts water knocked off of the ice cubes.
• Proof: Now, for the hydrometer—the moment of truth. Once both solutions had reached a temperature of exactly 72.4 degrees F, I tested them, twirling the hydrometer to free any lingering bubbles. The stirred drink had dropped down from 80 proof to a count of 60, or 30 percent ABV. Now, listen to this: The shaken drink's purity had plummeted, with the hydrometer hovering between the lines marking 45 and 46 proof—around 23-percent ABV. In other words, shaking just ice and alcohol can cut a spirit's potency nearly in half, and which dilutes a drink 1.75 times more than stirring it does.
We cross-checked this with the amount of water weight gained, and it adds up. According to the weight, the stirred Solution A is now 32.6-percent ABV (65.2 proof) and the the shaken Solution B is now 24.1-percent ABV (48.2 proof). In other words we're within a two percent margin of error, which ain't bad at all.
I passed the glasses around the office for a subjective taste test, and everyone agreed that the stirred drink tasted much stronger. And this crowd knows what a cup of lukewarm Georgi is supposed to taste like. So there you have it.

So should I shake or should I stir?

Economical drinkers usually want the most booze for the buck, so it would seem stirring is the way to go. Savvy readers may remember that last week's Happy Hour on booze myths stated that diluted drinks actually get you drunk faster than straight drinks. But a martini glass is only so big. In bars, what doesn't fit into a glass gets poured out. A 4-ounce martini that's 30 percent water simply has less vodka in it than a 4-ounce martini that's 15 percent water. So forget James Bond and his "shaken, not stirred" mantra. He was probably just pacing himself so he could fight/screw someone in the next scene.
But there is a time to shake a drink. Most bartenders go by this general rule: Cocktails that have juice, dairy, or egg whites should be shaken. Shaking aerates these cocktails in a pleasing way, creating a nice frothy effect. It's almost like making a meringue. In contrast, cocktails that only use spirits—such as martinis and Manhattans—should be stirred. A stirred Manhattan is strong, clear, and beautiful. Have you ever seen a shaken Manhattan? It looks like sewage.
Of course, there's no accounting for personal taste. Some people will ignore this hard-earned data. Barbarians.


Source: Shaken or Stirred: Which Gets You Drunker? A Scientific Exploration

Sunday, February 26, 2012

10 Manly Drinks

Does your mind sometimes go blank when you belly up to the bar and you're not in the mood for your usual? Let's be real, it can be embarrassing guessing and getting served some neon-pink drink. You want a sure thing but you also need something a bit more, well, manly. A drink that won't make your buddies raise their eyebrows when you order. And while there are hundreds of 'manly' drinks out there, here are ten macho mixed drinks that are sure to impress your friends and, hopefully, the cute bartender. Bottoms up.